Today’s PR and marketing professionals are expected to handle a wide range of responsibilities, from creating marketing collateral to analyzing campaigns to distributing content. Managing all these tasks by hand would grind productivity to a halt, so it’s no wonder many marketers use more than 100 programs.
It’s also hard to get your job done if you’re waiting on graphic designers, copywriters and other employees or contractors. Sometimes you need a quick turn around to meet deadlines or leverage a new trend.
You don’t need to break your budget to handle the program load your marketing and PR campaigns require, you just need to take a look at some of these free and low cost tools.